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Proprietary Schema · IndexGrid

What is PIQO?

Product Intelligence Query Object

PIQO is IndexGrid's proprietary 19-layer intelligence schema that makes every product on a platform permanently visible to AI engines — not just indexed, but understood, trusted, and citable.

Why 19 layers?

A product listing has 19 distinct dimensions that AI retrieval systems evaluate. Most products address 3–5 of them. PIQO structures all 19 — systematically — so that no retrieval signal is left unaddressed. The result: products that AI engines can find, understand, trust, and cite.

The 19 layers of PIQO

Identity

1
meta

Product identifiers, canonical URL, brand ownership signals

2
core

Core product data: name, category, price, SKU, descriptions

3
publicPageLayer

Public-facing page structure and extraction-ready content blocks

Structured Intelligence

4
schemaLayer

Full schema.org markup: Product, Offer, Review, BreadcrumbList

5
semantic

Semantic topic clusters and entity associations for AI retrieval

6
regional

Regional language and localisation signals (English, Tamil, Hindi)

AI Visibility

7
aiVisibility

AI-specific extraction markers, entity priority signals, citation readiness flags

8
contentAssets

Image, video, and document assets with machine-readable metadata

9
discussionLayer

User-generated content, reviews, Q&A — signals AI systems use for trust

Authority

10
comparisonLayer

Structured comparison data against competitor products — closes comparison gap

11
knowledgeGraph

Knowledge graph entity connections: brand, category, attributes, claims

12
liveSessionLayer

Live commerce session metadata — timestamps, viewer signals, purchase intent

Discovery

13
discoverLayer

Discovery surface optimisation: trending queries, related entities, suggestion signals

14
trendLayer

Trend association data — connects product to rising query clusters

15
contentHealthV2

Content freshness, completeness, and quality scoring

Ops

16
tracking

Attribution and performance tracking across retrieval environments

17
actionLayer

Conversion actions, CTAs, and purchase intent signals

18
suppressionFlags

Content suppression rules — prevents indexing of thin or duplicate content

19
timestamps

Creation, modification, and verification timestamps for freshness signals

Related definitions

ARIA

The 6-layer infrastructure PIQO plugs into

AI Discoverability

The outcome PIQO delivers for products

RSOV

The metric that improves as PIQO is deployed

GEO

The practice PIQO implements at product level

Deploy PIQO on your product catalogue

Start with a free audit to see how many of the 19 PIQO layers your products currently address.

Run free audit Full PIQO platform